Keys to successfully hiring Hungarian<>English translation services
Advertising and communication agencies have very specific needs when requesting translations from Hungarian or into Hungarian. Whether press releases or advertising texts, this type of translation requires not only an extensive linguistic knowledge, but also a good cultural background of each country or region (Hungary, in this case) and how words are used.
A good advertising translation is paramount to expanding your target audience of Hungarian-speaking users. Here are a few tips to keep in mind.
Remember these tips when translating your marketing content from or into Hungarian:
Know your audience
Before you start translating, decide who your target audience will be. Who do you think will be most responsive to your services or products?
Find out and limit who your target audience is going to be. In this case, if you intend translating into Hungarian, think about which markets you want to reach. Only Hungary…? Or maybe into other territories with large Hungarian-speaking communitites? Always consider the local and dialectal variations of Hungarian and how this may impact the recipient.
Also consider the age of your audience, as this will determine the style in the translation. The more you narrow your focus by directly targeting a niche market, the more likely it is that your translation from Hungarian or into Hungarian will attract potential buyers.
Consider all types of publications
There are many ways to enter local Hungarian markets. Expand the type of advertising and informational content to cover all of your company’s social channels.
Press releases and printed advertising material are a classic, but translating your website content into Hungarian and start publishing articles about products or services can be a great way to reach thousands of readers in Hungary.
One option is to start a profile on a social network such as Twitter or Instagram, and specifically target Hungarians. You can also start an email marketing campaign targeted at Hungarian!}-speaking countries. Remember to always include these new communication formats in your English-Hungarian strategies.
Translate and localize (i.e. culturally adapt into Hungarian)
In the marketing world, localization refers to the adaptation of all elements (from design to cultural references) for a specific audience. A small change in an audience type will increase the response rate and the number of sales.
Even if two groups speak the same language, such as Hungarian, we may need different translations for each region or country (Hungary).
A good localization in Hungarian helps us solve these problems: from everyday expression to date formats, weight units or forms of address used in Hungary, etc.
Take every aspect into account
In an advertising translation into Hungarian, not everything is text. Remember that there are also graphics, presentations and drawings that can be important to attract the attention of your Hungarian-speaking users.
Changes in graphics and pictures not only affect the content, but are sometimes necessary for the readability of the translation. Sometimes we will need to make changes to accommodate the reading direction of a language (left to right or right to left), the spacing of a particular alphabet, or any features such as those specific to the Hungarian language.
Always keep in mind that the space taken up by a translation may increase or decrease with respect to the original text when translating from English into Hungarian or vice versa.
Do not limit your imagination
When looking for translations in Hungarian for your advertising content, your initial idea in English may not work when translated into Hungarian.
It is important to maintain consistency throughout the campaign: it is what will identify your brand, company or product in countries like Hungary… Remember that a literal translation of an English witty expression will most probably not work in Hungarian.
Throughout the translation project, always think about which types of Hungarian-speaking users your campaign is targeting. Be open to new ideas so your message does not get lost in translation.
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A quick overview of the Hungarian language
Hungarian is the only language spoken in Central Europe that does not belong to the Indo-European language family. This is one of the reasons why it is considered a very difficult language to learn. There are an estimated 15 million native speakers of Hungarian, of which about 10.2 million live in Hungary.
Together with Finnish and Estonian, Hungarian is one of the European representatives of the Finno-Ugric languages, although Hungarian is very different from the other two. The origin of this language group is not yet clear.
The first written documents in the Hungarian language date back to the 13th century. Hungarian is written in Latin characters.